Here at Q+H we’re big fans immersive and engaging design, whether it’s the mesmerising visual effects found in the Chemical Brothers x BECK music video by The Mill, or the ‘gooey interactive experience’ found on Resn’s website – a creative digital agency based in New Zealand.
So when one of our designers stumbled across a tweet featuring this particular showreel we couldn’t help but share. For us its 2 minutes and 47 seconds of pure joy!
Created by Method Design as the sponsor reel for the 2016 AICP awards it goes a long way to encapsulate the nature of the industry. The agency state that their aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production and the end result certainly achieves this. It is an explosion of colour, innovation, texture and wild dancing, iconic dance moves, all accompanied by a great sound track choice.
We guarantee you’ll watch it more than once…