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Munch Bunch Squashums

Product Launch

Challenge

Following the launch of the new Munch Bunch ‘Squashums’ yogurt range, our challenge was to bring the new fromage frais and fruit puree products to life through all media. Not only to create awareness with buyers – Mums, but also create interaction and engagement with the core users -Kids!

Solution

A range of exciting and engaging platforms were created, from which the Munch Bunch ‘Squashums’ brand, products and colourful characters could be brought to life. This included an exciting new website launch, 3D in-store point-of-sale and an array of advertising both on and offline.

Results

Successful launch of the Munch Bunch ‘Squashums’ campaign in all major retailers, supported by a TVC in autumn 2014.