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BaxterStorey

Brand Re-fresh

Challenge

BaxterStorey is an established business in the catering sector. Their values lie in providing fresh, locally sourced food, cooked by their own academy-trained chefs. Our task was to update and modernise the company bringing to life their heritage and values in an impactful way.

Solution

Unique branding in their category that differentiates BaxterStorey amongst their core competitors. Reflecting the creative nature of the business, its’ people, and their passion for fresh food. The new vibrant, bold branding was rolled out across digital, literature and newly designed office interiors.

Results

The brand continues to develop their £300m business, which saw a year on year growth of 10% in 2013. The new creative offers a welcoming and engaging environment for employees and clients.