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Nestlé Pure Life

Brand building

Challenge

To drive and build awareness for Nestlé Pure Life – a brand that had a relatively small share of the competitive bottled water market in the UK. Our continuous task is to help build the brand, create stronger positioning and increase overall sales.

Solution

By owning a strong colour and applying print to the full pack, we were able to increase brand presence on-shelf, making it instantly recognisable within the family category. To maximise brand awareness, Pure Life strategically sponsored The London Marathon. We created the launch exhibition stand and campaign, livery, track-side branding, on-pack and on-line promotions and enlisted Tom Daley as a brand ambassador.

Results

Nestlé Pure Life now has a strong, recognisable brand with packaging that stands out on-shelf. The London marathon campaign was seen by a TV audience of 3.16 million people (plus the attending fans and competitors), resulting in a rise in sales of 12%, cementing Nestlé Pure Life as a household brand name.