To drive and build awareness for Nestlé Pure Life – a brand that had a relatively small share of the competitive bottled water market in the UK. Our continuous task is to help build the brand, create stronger positioning and increase overall sales.
By owning a strong colour and applying print to the full pack, we were able to increase brand presence on-shelf, making it instantly recognisable within the family category. To maximise brand awareness, Pure Life strategically sponsored The London Marathon. We created the launch exhibition stand and campaign, livery, track-side branding, on-pack and on-line promotions and enlisted Tom Daley as a brand ambassador.
Nestlé Pure Life now has a strong, recognisable brand with packaging that stands out on-shelf. The London marathon campaign was seen by a TV audience of 3.16 million people (plus the attending fans and competitors), resulting in a rise in sales of 12%, cementing Nestlé Pure Life as a household brand name.