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Spicers

Packaging

Challenge

Established in 1934 and as one of the UK’s major suppliers of tea, Dorset-based ‘Spicers’ appointed Q+H to develop concepts for their new, own label ‘Everyday Blend’. As competition in the category is crowded, the new packaging needed to be unique to ensure standout on-shelf.

Solution

Following strategic planning workshops with the client, we created a variety of new packaging designs, including name generation and style. The concepts use a crafted, artisan feel to create a vibrant look that would stand out from other own-label teas.

Results

A range of unique packs that delivers differentiation on -shelf and stands out from the fierce competition – attracting purchase through beautiful design, individuality and texture.