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Munch Bunch

Brand Building

Challenge

With over 15 Munch Bunch varieties of products to choose from, the brand needs to consistently engage with new and existing customers. Q+H were appointed to offer continuous strategic, creative and digital support, raising awareness for the brand on and off-line throughout each calendar year.

Solution

We work across a variety of projects within the Munch Bunch brand world. Over the past years these have included; new product developments, on-pack promotions, in-store point-of-sale, press advertising and a full digital roll out that looks to engage both mums and kids alike!

Results

Munch Bunch is now the number two Kids brand within the yogurt category with a 19.7% share. The brand is loved by over 5 million households nationwide and successfully launched a £3m media campaign in 2014.