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Pizza Hut UK

Brand Building

Challenge

As a long term partner to Pizza Hut UK, we provide reliable, fast-paced and dedicated creative solutions on a weekly basis for both regional and local stores. With an ultimate goal of increasing daily footfall and raising brand awareness, creative needs to be relevant, competitive and current.

Solution

An in-depth knowledge of Pizza Hut customers allowed us to create a new vibrant and dynamic look for all printed marketing material. With an overarching ethos of less copy, more images, delicious food photography partnered with bolder colours and tongue-in-cheek language, we created a complete suite of printed collateral for all 354 Restaurant’s in the UK.

Results

Primarily being family focused, Pizza Hut UK Restaurants have steadily built their ‘brand appeal’ and now reach out to a much wider target audience.