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Mr and Mrs Smith

Branding

Challenge

An existing client who owned a range of high-end fashion stores catering for women wanted to open a new unisex store, which offered a mix of everyday and evening wear. They wanted to retain a ‘cool’ and fashionable feel whilst stocking more mainstream clothing brands compared to their other retail stores. Our challenge; to brand the business from logo, signage, shop front and window graphics to packaging and various literature.

Solution

To appeal to the broad target market, we created a style that felt both traditional and contemporary. Influenced by classic jean brands, the brand logo evokes a sense of heritage with a modern twist. Branding is supported by the use of a warm colour palette for interiors, wooden shelves and original flooring,

Results

Mr&Mrs Smith has become a popular destination for shoppers in the local area, appealing to a wide age group. Following on from the successful launch of the shop our clients have now asked us to re-brand one of their more established stores.