With a huge ever-changing selection of clothing and accessories, the team also wanted to include an up to the minute editorial-style online magazine, featuring the latest news and on-trend look books.
The client wanted to differentiate the site to include a creative space to promote up and coming artists. As this start-up grows the aim is for it to be a destination site for luxury fashion brands, whilst also becoming a source of inspiration and innovation through the featured editorial. We developed a full brand world and assets, including packaging, stationery and website.
