At Q+H, we understand that artwork is a crucial part of any print project and is often the difference between a good design and a great one. But what exactly is artwork, and how does it differ from the design stage?
Artwork refers to the final stage in the design process where all elements are combined and refined to create a file that is suitable for its particular purpose. This is the stage where design concepts are brought to life, and all the little details that make a design ‘pop’ are added. This can include colour correction, typography, and other final adjustments where we look at the technical requirements for the design to ensure that it is as polished as possible and ‘production-ready’.
In contrast, the design stage is the initial stage of a project where the creative direction is established and the overall look and feel are determined. During this stage, rough drafts and mock-ups are created, but the final finished piece is not yet complete.
It's important to understand the distinction between these two stages because artwork is what actually gets printed or seen on screen. A well-executed artwork file ensures that the final product will look just as good as the initial design concept, if not better. It's the artwork that brings a design to life.
At Q+H, our team of experienced artworkers are dedicated to ensuring that every project we work on is executed to the highest standard. We take pride in our attention to detail and our commitment to delivering the best possible artwork for each and every project we work on.
So, whether you're looking to produce a brochure, a poster, or a business card, trust the experts at Q+H to deliver exceptional artwork that will make your design truly shine.
