A range extension in packaging design refers to the introduction of new products or variants within an existing product line. This could involve introducing new sizes, flavours, fragrances, or formulations of a product. The objective of range extension is to refresh an existing product line and expand the brand's offerings, in order to meet the changing needs and preferences of consumers.
Range extension is important for several reasons:
- Meeting consumer demand: By offering a wider range of products, brands can cater to the diverse needs and preferences of consumers, making it more likely that they will find a product that meets their specific requirements.
- Reinvigorating a product line: Introducing new variants of a product can help to keep it fresh and relevant in the minds of consumers, which can be especially important for established brands that may have been on the market for a long time.
- Generating additional revenue: By introducing new products, brands can tap into new markets and customer segments, thereby generating additional revenue streams.
- Enhancing brand identity: A range extension can help a brand to differentiate itself from competitors by offering products that are unique and specific to the brand.
- Responding to market trends: By regularly introducing new products, brands can respond to changes in market trends and consumer preferences in real-time, which can help them to remain relevant and competitive.
At Q+H, our team has a deep understanding of the market and consumer trends, as well as the technical skills to create high-quality packaging designs that meet the specific needs of our clients. We have a proven track record of producing innovative and eye-catching packaging designs that stand out on the shelf.
