Bradwell Media, part of the Home Retail Group, stands as one of Europe’s largest photography studios creating world-class digital content for brands such as Argos, Homebase and Habitat. Their aim was to build a dynamic B2B brand that reflects their core values and markets them as a leading brand and a provider of impactful digital creative.
Our strategic approach to the project resulted in a fresh identity for the brand. The creation of a bold new logo, brand mark and the new strap line – “Making Brands Shine”, for us welcomed a clear signal of change for the brand. A monochromatic colour palette is used in conjunction with bright, lively imagery in order to ensure the emphasis is always placed on Bradwell’s photography and content creation. A new responsive website was designed to showcase the brand to potential new clients, heroing the imagery and core Bradwell offering.
The new identity has provided a renewed sense of energy and confidence for Bradwell.
This is a ‘joined up’ brand that they can be proud of, that can sit alongside their world-class digital content and complement the work that they do.