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Play For Change

Brand Building


Play For Change is an international charity that empowers young people and children with sports and education opportunities. Our task was to carry out a full brand refresh that better reflected the charity’s impact around the world.


An iconic new logo and fully responsive website have relaunched Play For Change into a new era. The vibrant colour palette, warm textures, paper cutouts and hand drawn icons were developed to reflect the young lives the charity helps. The user follows the stories of individual children that PFC has helped, so you get to know exactly how your contribution has made change.


We were proud to hear the new brand described as ‘hands-on, hopeful and energetic,’ a perfect fit for the wonderful people dedicated to PFC. By introducing easy-to-use donation functionality, live auction links and a social-media supported news feed, we have increased funding and engagement, and the charity goes from strength to strength.