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Ski Dairy

Brand Building

Challenge

In a competitive category, filled with new products and ‘healthy living’ alternatives our challenge was to build on Ski’s existing brand heritage and core values with new packaging for their family of products. Appealing to new and existing customers, the new designs had to ensure that Ski remained as the first choice for the family.

Solution

Re-fresh all Ski packaging through use of bright colours, sumptuous fruit imagery and crafted typography. We developed designs to each of the various flavours to create a strong, recognisable family of products on-shelf. Continuing the brand refresh we then applied the new style online via their website.

Results

Since the re-design, Ski Mousse is now a best seller, winning ‘Product of the year 2013’. Having successfully re-freshed the design whilst retaining Ski’s strong branding, the packaging now competes on-shelf. Ski continues to thrive in an ever growing marketplace and is still the family’s first choice in yogurt.