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UK Product Launch


Cadum, a well known feminine hygiene brand in France wanted to expand into UK market. Our brief was to launch their products on-shelf in Superdrug whilst educating British women about the different products available.


Using a strapline of ‘Get intimate every day’ the campaign was supported by beautiful imagery and typography, it evoked feelings of trust and comfort. The vibrant colour palette used across the advertising, point of purchase and packaging created recognition and built brand awareness.


The creative campaign ensures Cadum can be perceived as a gentle, safe, and a trusted brand for women as part of their everyday care.